نشریه رسانه های دیداری و شنیداری
پیاپی 39 (پاییز 1400)

The aim of this study was to identify strategies and consequences of creative management with the approach of social capital in Broadcasting and in the framework of the tradition of qualitative research using interview content analysis. Based on the theoretical saturation technique, a semi-structured interview was conducted from 13 experts in the study area using purposive sampling method. External auditors were used to assess the validity of the data. The analysis was performed inductively with open and axial coding. The results showed that strategies with 21 components in three strategies of discovery and absorption of creativity (policy of attracting creative resources and policy of identification and discovery), development and strengthening of creativity (entrepreneurial focus and resource empowerment) and support and re-creation of creativity (support of media business and meta-support Organizational) and its consequences include 22 components in 4 categories of social capital (social responsibility, community-based trust and voluntary participation), creative citizen (active citizenship and local creativity), creative class (development of creative jobs, cultural diversity and creative power) and creative resources (Creative resource development and content) were categorized.

:Abstract:Abstract:Nowadays, most of women's tendencies in cultural and social values are overshadowed by how to consumption and use domestic and foreign satellite tv media, and this study aims to determine the impact of television program consumption and its impact on socio-cuhtural values of women (15 to 65 year-old) Mahabad County Women took.The kind of this research is survey research. The data are gathered by using questioners that the researcher her/him self created 382 number of women who are 15 to 65 year-old who are from Mahabad City are the population of this research.The analysing descriptive and inferential of datas are done by using spss23 software app. According to the quantities findings of this research, using inner television media and outer satellite media totally have the reverse relationship and also using inner television have the direct relationship with the women viewers social cultural values.In conclusion, the results of research show that stabilisation of family, in a comparative way, is 6.002 Tee has the most differences among women's who are using both inner and outer media. Religion attitudes modernism tendency, food habits, and finally social action are put in the next pioneers

Examining the qualitative criteria of the home as a space that influences the formation of human personality is one of the most important approaches in anthropological studies that is possible through phenomenology. Although phenomenology is rooted in philosophical issues, its sphere of influence also includes architecture and urban planning, which has caused opening some new issues such as discussions on the phenomenology of place, context in architectural design. Concepts which their representation in cinema, creates a suitable platform for presenting the idea’s considered by filmmakers to create more credibility for the audience.In this research, using analytical-descriptive method, the interpretation of semantic thought for "Home" in Dariush Mehrjoui's cinematic narratives with the phenomenological approach of place has been done based on the views and views of Christian Nurberg-Schultz. And the two works of have been purposefully selected as a case study for the possibility of examining different types of houses and also due to the similarity of the drama genre with the lives of real people. The results indicate that reflection of the concept of home and its existential connection with human beings as the main strategy for defining characters and shaping the narrative in Mehrjui's works, is an emphasize on reciprocal and meaningful relationship between home and human life. In fact, in these films, home is not just a material being, but a place that defines the lifestyles of the inhabitants by its qualitative and mental characters associated with concepts such as "sense of ownership", "human relations" and "tradition".

Today, with the growth of communication technologies, audience access to a variety of transnational satellite networks, social networks, cyberspace and online has been facilitated in such a way that the media to attract more diverse audiences and thus sell more media products, according to desire and taste Plan your audience. Therefore, the need to know the exact audience and their needs has become very important. This article, using qualitative research method of perception analysis, based on interview technique including in-depth interviews and focused group interviews - and in the form of "use and satisfaction" theory and encoding model - Hall decoding, examines the views of adolescent audiences of Kayhan animation series. . The results of the research indicate that the level of reading the meanings perceived by the adolescent audience is not something that happens only the first time the audience watches the series, but the creation of meaning is a process that each time new contexts, new implications are raised. he does. On the other hand, the adolescent audience uses their experience to evaluate and judge the important events of the series and make decisions by comparing the situation depicted in the series with their reality and experience.

The aim of the present research was to analyze the elements of environmental literacy (case study: the users of social networks in Tabriz city). Based on the research purpose and the data collection, the research method was of applied type and survey research method, respectively. The statistical population of the research included all the 15-59 year-old citizens of Tabriz’s 10 districts using social networks. Cochran's formula was used to calculate the sample size, as a result of which 384 people were calculated. Considering the structure of statistical population, Multi-stage cluster sampling method was hired in this research. In order to analyze data, Pearson correlation coefficient was used. The research findings showed that Tabriz citizens approached to the desired status in terms of environmental attitude, environmental value and environmental lifestyle, receiving the average grade about both environmental knowledge and environmental concerns. The results also revealed that there was a meaningful relationship among the environmental concerns, environmental value and the environmental lifestyle of social networks users with the amount content produced for environmental literacy, while there was no meaningful relationship between knowledge and environmental attitude of the users with the production volume of environmental literacy. It can be concluded that with the increase of environmental concerns, the environmental value and the environmental lifestyle of social networks users, the amount of content produced about environmental literacy rose.

Today, video games have become an important tool for promoting cultural issues such as lifestyle. The aim of this study was to investigate the role of video games in the development of Western culture and lifestyle. Today, some thinkers believe that media such as video games are used as a cultural commodity for the cultural transformation of different societies. In this research, using semiotic technique and purposeful sampling to analyze the popular game of Grand Theft Auto; San Andreas was discussed, in which the Western lifestyle is one of the main components. The results of this research show that the West tries to change the values and beliefs of the audience by making games with a cultural theme, and through these games, it spreads the culture of the West more than before and that's why policy-making in this area to prevent harm These games are essential in the cultural arena.

The book "Dastan Rastan" is a lasting work of Morteza Motahhari, one of the most important works of contemporary religious art in the eyes of the audience. This book has been rewritten in a simple story format based on Islamic hadiths and narrations and has been able to introduce the concepts of Islam to the audience, especially children and adolescents. The author of the book has tried to dramatize the stories without changing the essence of the narrative so that the elements of the drama make them more readable. This led the authors to take a closer look at The Story of Truth from the perspective of Aristotelian drama for visual adaptation, especially in film and animation. For this purpose, one of the stories called "Answered Prayer" was examined analytically-qualitatively based on the components in the structure of Aristotelian drama. Drama is basically created for human education, guidance and learning, which ultimately leads to cultivation. According to Shahid Motahari, the purpose of "Dastan-e Rastan" is for the reader to think about it and add something from his own thought, and this will eventually lead to an action. The findings of the research indicate that the book "Story of Truth" due to its theatrical potential and salient features such as Spectacle, Character, Fable (Plot), Diction, Melody, and Thought., the possibility of any new adaptation. Provides writers with screenplays for animation and other theatrical productions; A capacity that should be given more attention by artists.